In a groundbreaking move, Concierge Auctions, the world’s leading luxury real estate auction house, and Luxury Presence, a top-tier prop-tech startup, have announced a strategic co-marketing partnership. This collaboration aims to empower real estate agents with advanced digital marketing tools and auction capabilities, enhancing their ability to connect with high-net-worth buyers and sellers globally.
As the Preferred Auction Provider to Luxury Presence, Concierge Auctions will integrate its auction platform into Luxury Presence’s suite of marketing solutions. This partnership will enable Luxury Presence’s 13,000+ real estate professionals to promote upcoming auctions and leverage Concierge Auctions’ expertise in high-end property sales. In return, Concierge Auctions’ network of agents and brokers will gain access to Luxury Presence’s cutting-edge website design, hosting, and SEO services.
The partnership is designed to address the evolving needs of luxury real estate agents in a competitive digital landscape. By combining Concierge Auctions’ auction expertise with Luxury Presence’s digital marketing prowess, the collaboration offers agents unparalleled tools to maximize their online presence and engage with affluent clients.
Chad Roffers, CEO of Concierge Auctions, emphasized the significance of this alliance:
“As the auction tool for luxury property agents and the only real estate auction company to partner with a listing agent on every sale, we are thrilled to partner with Luxury Presence to further support our agents with best-in-class digital marketing solutions. This partnership underscores our commitment to providing cutting-edge resources to help our agents thrive in the digital landscape and reach their most discerning clients.”
The partnership highlights the powerful synergy between auctions and digital marketing in the luxury real estate market. Auctions create urgency and competition, driving interest and engagement within a finite timeframe. Luxury Presence’s digital tools, including AI-powered platforms and SEO-optimized websites, ensure that agents can effectively market these opportunities to a global audience.
Malte Kramer, CEO of Luxury Presence, commented on the collaboration:
“Partnering with Concierge Auctions allows us to bring our digital expertise to a broader audience of luxury agents. Auctions build interest and competition for real estate in a finite time period, just as they do for expensive art, cars, yachts, and antiques. Together, we’re creating new ways for agents to elevate their marketing capabilities and connect with clients in today’s competitive market.”
The partnership has already garnered support from high-profile real estate professionals who recognise the value of combining auction expertise with digital marketing. Among them are Dawn McKenna of The Dawn McKenna Group, ranked as the No. 1 luxury team in the U.S. by Inman, and Seth O’Byrne of the O’Byrne Team Compass, named “Realtor of the Year” by the San Diego Association of Realtors.
O’Byrne shared his enthusiasm for the collaboration:
“The real estate industry has changed, which is why the resources provided by Luxury Presence and Concierge Auctions are so integral to my team. Agents working in this new environment require modern tools that can inspire tech-savvy clients to engage in new conversations about real estate. I’m excited to see how this new partnership between Concierge Auctions and Luxury Presence can generate new synergies that will benefit the O’Byrne Team.”
Concierge Auctions is the world’s largest luxury real estate auction marketplace, offering a state-of-the-art digital platform for property previews and bidding. Acquired by Sotheby’s and Anywhere Real Estate, Inc., the company operates independently, partnering with top real estate agents to host luxury auctions. Since its inception in 2008, Concierge Auctions has generated billions in sales, broken world records for high-priced homes, and sold properties in 46 U.S. states and 35 countries.
The company is also committed to social impact through its Key For Key® program, which funds the construction of homes for families in need for every property sold.
Luxury Presence is a Los Angeles-based prop-tech startup that provides growth marketing solutions to over 13,000 real estate professionals, including 30 of the Wall Street Journal’s top 100 agents. The company’s award-winning websites, AI-powered platforms, and expert marketing services help agents attract more business and impress clients.
Since its launch in 2016, Luxury Presence has raised over $52 million from notable investors, including Zillow Co-Founder Spencer Rascoff, NBA champion Dirk Nowitzki, and NFL pro Larry Fitzgerald.
The partnership between Concierge Auctions and Luxury Presence marks a new era for luxury real estate marketing. By combining the strengths of both companies, real estate agents now have access to a comprehensive suite of tools designed to enhance their digital presence, attract high-net-worth clients, and close deals faster.
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